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The guides and lessons we've picked up building software, shared to help you build yours.

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The AI models are the easy part

AI is already changing how products get built. The opportunity is real, and so is the work behind it: good engineers are what turn AI into systems that perform, scale, and make commercial sense.

Daria-Georgiana Chiriac
Daria-Georgiana Chiriac
Is it worth building? The question that replaced "Can we build it?"

Is it worth building? The question that replaced "Can we build it?"

AI has made shipping software nearly free, so teams ship more than ever. The problem is that more features rarely mean more value, they mean more maintenance, more complexity, and more to support. The real skill now is knowing what not to build.

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Mina Magdy
A year ago, agencies sold coding.

A year ago, agencies sold coding

Today, everyone can code. AI has made building software ridiculously accessible, but that's also created a new set of problems.

Paras Daryanani
Paras Daryanani